Besmile Elevates Brand Strategy: From Technology Leadership to Ecosystem Empowerment

A smile is one of the simplest human gestures — yet it can carry warmth, trust, and even hope.

At Besmile, every smile tells a story. Some are gifted by nature, others are restored through science, craftsmanship, and care. But all deserve to shine.

Today, we unveil a new global brand identity that reflects not just who we are, but where we are going. It marks Besmile’s strategic evolution — from a technology leader in restorative and implant dentistry to an ecosystem builder, empowering partners worldwide with inclusive, future-ready solutions.

At the heart of this transformation lies our signature Smile Curve: a single, graceful arc that embodies both our human warmth and our technological depth.

The Smile Curve — From Aesthetic Symbol to Strategic Anchor

Our industry often works behind the scenes — advanced materials, intricate workflows, precision engineering — innovations that patients rarely see but always feel.

The Smile Curve changes that.

It is a visual bridge between our invisible technical capabilities and the emotional end result: a confident, beautiful smile. By embedding the curve into every touchpoint, we reinforce the direct connection between advanced technology and smile restoration, closing the recognition loop for our brand promise: Technology Creates the Best Smile.

Color Palette & Font — Where Technology Meets Humanity

We’ve refreshed our brand two core colors:

• BSM Blue (Pantone Blue 072 C / #1204D3) for precision, innovation, and science that makes smiles possible.

• BSM Green (Pantone 3275 C / #00B398) for care, empathy, and the human touch behind every procedure.

Together, they tell the story of balance — the exact harmony we aim to create in every smile restoration.

Our new typography, our visual patterns, even the way we co-brand with partners — all follow the same principle: clarity, warmth, and trust at every point of contact. Whether it’s on a dental chair in Chengdu or an exhibition hall in Chicago, the feeling should be the same.

Brand Consistency — A Global Language of Smiles

Smiles don’t need translation. Still, as we work with partners from over 100 countries, we know that a shared visual language helps us connect faster, more clearly, and with more empathy.

The updated Brand Guidelines introduce co-branding standards to ensure visual consistency in international partnerships, including collaborations with BioRes in the United States. This consistency delivers a seamless, integrated brand experience across all markets — strengthening both recognition and trust.

Looking Ahead — A New Smile for a New Era

With the new Besmile Brand Visual Identity Manual (v1.0) now in effect, all global marketing materials will be updated by the end of 2025.

“When the curve connects two ends, technology gains warmth,” Jake Yan, the CEO of Besmile said. To us, that means the journey is never just about products — it’s about people.

From the engineers who refine our digital workflows, to the professionals who trust our solutions, to the patients who rediscover their confidence, every step is part of a bigger picture: Technology Creates the Best Smile.